Ambire AdEx is a trust-minimized protocol for digital advertising aiming at disrupting the existing online advertising landscape and addressing its significant problems: advertising fraud, privacy, and consent to receiving sponsored messages, etc.
AdEx is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today.
The AdEx protocol facilitates the trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. Essentially, it covers all interactions between publishers, advertisers, and end-users. The protocol combines traditional peer-to-peer technology, cryptography, and blockchain.
The rationale for creating the AdEx protocol is to create an open-source, transparent, and fraud-proof replacement to the existing stack. In a way, AdEx's mission is to create a new standard in digital advertising: by introducing real-time tracking and reporting directly accessible to each advertiser and publisher, and dropping the need for most intermediaries, dramatically reduce the ability for any side to report wrong data to others for their own financial gain.
ADX is the native token of AdEx Network. The token is used to incentivize validator uptime and ensure the smooth running of all advertising campaigns.