Cheelee is a short video platform on BNB Chain with GameFi mechanics, where users can earn by watching the content. Cheelee was created under the premise of the Attention Economy concept stating that human attention should be converted into income using modern technologies. The Attention Economy was introduced by Herbert Simon, the Nobel Prize laureate, in the 1970s. Considering that today people spend an average of 2.5 hours of their time on social networks daily and get nothing in return, Cheelee took on a difficult mission to provide everyone with the opportunity to monetize their time spent on watching the content.
The platform introduces NFT and GameFi mechanics, allowing for the collection, leveling up, and trading of NFT Glasses – the crucial element of the Cheelee ecosystem. Through this, the audience of the platform earns by converting their attention into CHEEL tokens.