DAD is an Ethereum-based open advertising platform on where advertisers can use their tokens to pay advertising fees and take smart contract as a contract-signing method.

DAD is an advertising platform on Ethereum that provides open access to data, transaction transparency and income distribution between all participants. As the native token of the project, DAD token is one of the common payment methods on the platform and also acts as a governance token. Through blockchain technology, the team aims to make advertising data more transparent. Through the Lightning Network, small high-frequency settlements in the advertising field may become a possibility. Through token economy incentives, each participant will become more active in maintaining healthy development within the DAD ecosystem.