Decentraland is a virtual reality platform powered by the Ethereum blockchain. Users can create, experience, and monetize content and applications. Land in Decentraland is permanently owned by the community, giving them complete control over their creations. Users claim ownership of virtual land on a blockchain-based ledger of parcels. Landowners control what content is published to their portion of land, which is identified by a set of cartesian coordinates (x,y). Contents can range from static 3D scenes to interactive systems such as games.
Decentraland was founded by Ari Meilich and Esteban Ordano and had been developing since 2015.
- One of the largest decentralized metaverse platforms: People spend more time increasingly in virtual worlds for leisure and work. This occurs predominantly in 2D interfaces such as the web and mobile phones. But a traversable 3D world adds an immersive component and adjacency to other content, enabling physical clusters of communities.
- The Marketplace: $MANA enables the transactions of almost all in-game digital assets, including LAND, Estates, Avatar wearables, and names. The Land is a non-fungible, transferrable, scarce digital asset stored in an Ethereum smart contract.
- The Builder and The Decentraland SDK: facilitates limitless creations upon users' desires.
- The decentralized governance (DAO) model: allows every user’s governance rights in an exchange of $MANA Tokens. Unlike other virtual worlds and social networks, Decentraland is not controlled by a centralized organization. There is no single agent with the power to modify the rules of the so ware, contents of land, the economics of the currency, or prevent others from accessing the world.