MIRL ($MIRL) is a decentralised fashion brand born in the metaverse in Ethereum.

MIRL is a decentralised fashion brand, a creative workspace, a designer incubator, and much more. The idea for the MIRL Project came about as a possible solution to help manage several ongoing issues in both the fashion and the creatives industries; such as the sustainability problem in fast fashion and the lack of opportunities presented to emerging creatives to grow their own brand.