Oura combines smart rings, biometric data, and software to deliver personalized insights into sleep, recovery, and overall health.

Oura is a health technology company founded in Finland in 2013 and headquartered in San Francisco. Its platform combines the Oura Ring, a companion application, and paid membership services to translate physiological data into personalized health insights. Its products cover sleep, activity, readiness, stress, and other wellness areas. Oura generates revenue through hardware sales and membership subscriptions, with distribution through direct sales, retail, and enterprise partners.