Redd is a global social movement that allows anyone, anywhere, the power to tip, support, donate and fund social causes, independent content creators, and humanitarian programs. The platform utilizes ReddCoin (RDD), a reliable and versatile decentralized digital social currency launched in 2014 that allows for seamless payments across borders and networks. All Redd Partners are expected to adhere to the project’s high standards of openness, accountability, and user experience as we strive to be an example of not only the stated ideals of love, support, and inclusion, but also integrity, transparency, and honor.
in the world of cryptocurrencies, Bitcoin has assumed the special status of a reserve currency and is the choice of the denomination for more and more goods and services. Reddcoin and PoSV bring a whole new question: what is the “unit of account" for human social interactions if any? Currently, social interactions are quantified in different ways on different social networks. On Facebook, it may be measured in the number of Like and Share; on Twitter, the number of retweets; on Amazon, Reddcoin (RDD)’s Redd Paper: PoSV v2 12 Summer 2019 the number and quality of product reviews; on blogs and forums, the number of posts and replies. The total lack of a universal yardstick makes it impossible to measure and compare social interactions in heterogeneous context. In other words, there is no useful unit of account for human social interactions right now. Social influence remains a significant yet opaque asset. Reddcoin was created to fill this gap by becoming the first digital currency integrated with all major social networks, extensible to any others, and beholden to none, and serving as the “unit of account" for social interactions in the digital age. Inside the distributed ledger of Reddcoin, transactions can be interpreted not only in purely financial terms but also as proxies for human behaviors. Researchers in social sciences have long been looking for a way to track, organize and study human social behaviors on large scales. Reddcoin offers a unique global platform for these areas of research and opens up new possibilities for value-added services and an entire ecosystem of derived value from that insight and activity.