The Ethereum-based project Refereum provides a referral marketplace for games. RFR is the utility token on the platform that rewards gamers for their engagement and purchases with full transparency.
Smart contracts established directly between developers and gamers create a decentralized, secure, and transparent marketplace with a record of purchases and referrals written into the Blockchain. This architecture makes Refereum claims that its solution eliminates fraud, layers of middlemen, various onerous fees, and redistributes marketing budgets to gamers and influencers instead.
Game developers can purchase RFR tokens to reward influencers and players for specific actions; in turn, gamers can buy or earn tokens for their actions (e.g. streaming a new game), which can then be used to purchase more games or converted to cash. This active engagement between developers and gamers enables a continuous feedback loop, driving network effects and exponential growth.