Coca-Cola Releases FIFA World Cup NFTs Based on Heatmaps from Matches

Coca-Cola has teamed up with to release a collection of 10,000 World Cup NFTs. These NFTs were generated by tracking the in-game movements of players in FIFA World Cup matches.

It is reported that the NFTs will be developed and hosted on's NFT platform by GMUNK, a digital artist who previously worked with Nike, DoorDash and musician Grimes.


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