TokenInsight reports that NBA star Michael Jordan and his son Jeffrey have formed a new holding company, Heir, and plan to launch a consumer-facing community platform, HEIR, next year, for which whitelisting is now open. Jeffrey Jordan will lead the company alongside former Nike brand manager Jeron Smith and marketing consultant Daniel George. "Heir" (heir.app) is a Web3 community platform for athletes and fans, based on Solana's minting of $HEIR tokens, where selected athletes will be able to launch their own "parties" that can only be accessed by fans who purchase digital tokens associated with the space. Only fans who have purchased the digital tokens associated with the space will be able to access it. Community membership provides access to players' music playlists, celebrity information, exclusive memorabilia, and other digital goods.Source
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