Teams' Fan Token or Memecoin? - A Guide to World Cup-related Coins
The World Cup is right around the corner. The most-watched sports event is scheduled to take place from November 20 to December 18 in Qatar. Half of the world (3.57 billion people) tuned in to watch the 2018 World Cup, and 1.12 billion viewers worldwide witnessed France beating Croatia in the final. This time, FIFA expects an audience of 5 billion people. Which World Cup-related coins/tokens are likely to gain traction during this extraordinary event? This comprehensive guide will start with official partners and fan tokens and then cover memecoins. You can click on the coins/tokens to explore the details, such as market cap, trading volume, where to buy, etc. You can view all tokens mentioned in this guide on our website's World Cup Qatar 2022 section. The specially curated selection also includes other football (soccer) related tokens and club fan tokens. You can add these tokens to your favorites to check price movements anytime, anywhere.
Two crypto projects officially partnered with FIFA for the World Cup, Crypto.com ($CRO) and Algorand ($ALGO).
Crypto.com ($CRO) is a cryptocurrency exchange headquartered in Singapore, serving over 50 million users.
Crypto.com is an Official Sponsor of the FIFA World Cup Qatar 2022.
According to the official FIFA media release, Crypto.com will be the exclusive cryptocurrency trading platform sponsor and benefit from significant branding exposure both within and outside the tournament’s stadiums. For example, it is easy to spot Crypto.com on FIFA's official website, along with other World Cup sponsors like Budweiser and McDonald's.
This is not Crypto.com's first notable sponsorship deal in sports. It renamed the legendary Staples Center, home of the NBA's Los Angeles Lakers and Clippers, to Crypto.com Arena last year in a 20-year deal worth $700 million.
$CRO is the native token of Cronos Chain, the blockchain developed by Crypto.com. The sponsorship will increase Crypto.com's brand awareness and attract new customers, whose value may be reflected in the $CRO price over time. It was trending upwards before the collapse of FTX triggered a market-wide sell-off.
Algorand ($ALGO) is a Proof-of-Stake layer 1 blockchain that supports smart contract applications. Algorand was founded in 2017 by Silvio Micali, a professor at MIT and Turing-award winner.
According to the official FIFA media release, Algorand will be a World Cup Regional Supporter in North America and Europe. Algorand will become the official blockchain platform of FIFA and provide the official blockchain-supported wallet solution. Algorand will also assist FIFA in further developing its digital assets strategy, while FIFA will provide sponsorship assets, including advertising, media exposure and promotional opportunities.
$ALGO is the native token of the Algorand blockchain. It was also pumping before SBF became the worst villain of all time. However, while the sponsorship will draw new users to Algorand, Algorand's name is less visible across FIFA sources when compared to Crypto.com.
Lastly, it is interesting to note that trading cryptocurrency remains illegal in Qatar. The official sponsorships will cater more towards viewers in front of their TV than the local audience.
Two platforms have collaborated with national teams to issue official fan tokens, Chiliz/Socios.com ($CHZ) and BitCi ($BITCI).
Chiliz provides sports & entertainment entities with blockchain-based tools to help them engage & monetize their audiences. Chiliz's clients include well-known names like Barcelona, Juventus, and Arsenal. Earlier this year, Lionel Messi, the most iconic footballer of our time, signed to become its global brand ambassador.
$CHZ is the exclusive on-platform currency. Fans can use $CHZ to purchase fan tokens, which allow fans to interact with clubs and athletes, win exclusive rewards, etc. $CHZ has become the default coin that people talk about when they discuss the upcoming world cup, which is evident in its recent performance.
Chiliz also issued official fan tokens for Argentina ($ARG) and Portugal ($POR) on the Chiliz blockchain. Argentina and Portugal currently rank #2 and #8 in their odds of winning the World Cup. In addition, Argentina and Portugal are represented by the top 2 most popular footballers, Lionel Messi and Cristiano Ronaldo. The popularity of $ARG and $POR will likely increase as the World Cup kick-off is approaching.
Bitci is a Turkish company developing a range of blockchain solutions, including trading platform, wallet, payment, etc. $BITCI is the native token of its blockchain. Bitci also partners with national teams to issue fan tokens on the Bitci blockchain, most notably Brazil ($BFT) and Spain ($SNFT). Brazil right now is the most favored to win the World Cup, whereas Spain ranks #5 on the list. While Bitci as a platform is lesser known than Chiliz, $BFT and $SNFT have better odds of winning it all. In addition, Bitci has announced that it will burn $BFT for Brazil's goals, wins, and achievements in the World Cup. While demand could go up, supply could go down.
Lastly, although Italy and Peru failed to qualify for the World Cup this time, their names could pop up from time to time during the event. In particular, Italy has won the World Cup four times. Italy has a fan token $ITA issued by Chiliz, while Peru ($FPFT) is on Bitci.
Chiliz and Bitci have also issued fan tokens for famous clubs such as Barcelona ($BAR), Manchester City ($CITY), and Arsenal ($AFC). Click HERE to view all of the football (soccer) themed tokens (70+).
Lastly, please allow me to present to you some world-cup related memecoins. Again, you can click on the link below to explore the details, such as market cap, trading volume, where to buy, etc. The following list is provided for information purposes only. We have not conducted any due diligence. Any project listed below could be a pump and dump scam.
$WCI is an Ethereum-based meme coin that is also developing a web3 betting app. The project has spent quite some dollars on marketing. Famous players such as Ronaldinho and Luis Suarez have endorsed the project. Although $WCI is an memecoin after all, it appears to be the most legit memecoin covered in this section.
La’eeb is the official mascot of this year's World Cup. It is an Arabic word meaning super-skilled player. FIFA Laeeb ($LAEEB) is the World Cup mascot meme coin on the BNB Chain. Please note that there's also a $LAEEB (Ethereum) on Ethereum, but its trading volume is significantly less than the one on the BNB Chain.
Qatar Inu ($QATAR) is a meme coin named after the host of the 2022 World Cup. Like $LAEEB, $QATAR has a brother on Ethereum, $QATAR (Ethereum), with the same name and significantly less volume.
FIFA Inu ($FINU) is a memecoin on the BNB Chain that also aims to incorporate a unique betting bot, whose profits will be used to buy back $FINU from the market.
FIFA Sport ($FFS) is the reward token of a DAO on the BNB Chain and a collection of 32 NFTs, each representing a team in the 2022 World Cup.
FIFA Champs ($CHAMPS) is a BNB Chain-based play-to-earn game that allows users to play football on the blockchain with players from around the world.
FIFA Doge ($FDOGE) is a meme coin on the BNB Chain which provides a fan engagement-related reward system based on live results from the FIFA World Cup 2022.
$SWC is Shiba World Cup's native token on the BNB Chain. Users can stake to earn and bet on World Cup 2022 and top European leagues.
$WILLIE is an Ethereum-based meme token that was launched to celebrate the 2022 World Cup.
The memecoin list sums up our guide, which is the most comprehensive one you can find on World Cup-related tokens.
You can view all tokens mentioned in this guide on our website's World Cup Qatar 2022 section. The specially curated selection also includes other football (soccer) related tokens and club fan tokens. You can add these tokens to your favorites to check price movements anytime, anywhere.
Crypto aside, if you are a football (soccer) fan, we hope you will enjoy the sports' biggest event. And good luck to all participating teams and players!