What is Catizen? A Swipe-to-Earn Game on Telegram
Catizen is a swipe-to-earn game hosted on the Telegram platform and built on The Open Network (TON) ecosystem. Launched in January 2024, it has quickly gained traction with over 22 million users. The game centers around managing a virtual cat café, where players collect, breed, and level up cat characters to increase their earnings, using in-game currency called vKITTY. Players can convert their in-game earnings into real-world cryptocurrency through future airdrops of CATI tokens.
Catizen is a more involved and complex game compared to some of the more basic tap-to-earn games on Telegram. While other games simply require users to tap or click on the screen to earn in-game currency, Catizen has a gameplay mechanic where players need to swipe and combine cats of the same level to earn rewards. This added layer of gameplay makes Catizen more engaging than just mindlessly tapping
Game Mechanism
The primary activity in Catizen is breeding and leveling up cats. Players swipe to combine lower-level cats into higher-level ones. This swiping mechanism differentiates Catizen from traditional tap-to-earn games and adds an interactive element to the gameplay. Higher-level cats are more productive and generate more vKITTY, the in-game currency.
Collecting Cats
Players can obtain new cats through various in-game activities, including completing tasks, participating in events, or purchasing them with vKITTY, the in-game currency.
- Claim free cats: The game occasionally offers free cats, which you can claim to add to your collection
- Crossbreeding: One of the main ways to obtain new cats is by crossbreeding existing cats. You can combine two cats of the same level to create a higher-level cat. This process not only gives you a new cat but also helps you progress in the game by creating rarer and more valuable breeds
- Purchase cats: You can buy new cats using the in-game currency called Fish or vKitty tokens. The game offers cats of different levels in the shop, allowing you to choose based on your current resources and strategy
- Complete daily tasks and quests: By participating in daily activities and missions, you can earn rewards that may include new cats or resources to acquire them
- Open Blind Boxes: Catizen offers Blind Boxes that contain random in-game assets, including unique cat characters. Purchasing and opening these boxes can give you new cats to add to your collection
- Participate in events: The game regularly hosts events where you can earn special cats or resources to obtain them

Fishing Mini-game
Players can also access a fishing mini-game directly within the Catizen interface. This is designed to be a fun, side activity that complements the main gameplay of managing the cat café. The fishing game is straightforward and intuitive. Players participate by casting a virtual line into a pond or similar body of water. The goal is to catch as many fish as possible within a given timeframe or until a certain condition is met.
The fish caught during the mini-game can be exchanged for various rewards. These rewards typically include coins or boosts that can be used to enhance the main game. Fish tokens earned through fishing can significantly contribute to leveling up cats.
In-game Purchase
Players can also purchase vKitty and Fish using real-world cryptocurrencies like TON, MNT, and NOT through the in-game shop. This allows players to acquire the necessary in-game currencies to progress and enhance their gameplay experience.
Catizen Tokens
Catizen uses a dual-token system to enhance gameplay and provide real-world financial incentives. These tokens are vKITTY, the in-game token, and CATI, the future project token.
vKITTY: The In-Game Token
vKITTY is the primary in-game currency used within Catizen. Players earn vKITTY through various activities, including:
- Completing Tasks and Quests: Engaging in daily tasks and quests rewards players with vKITTY, which can be used to improve the cat café and enhance the gaming experience.
- Breeding and Leveling Up Cats: Players earn vKITTY by combining and leveling up their cats. Higher-level cats generate more vKITTY, incentivizing players to strategically manage and develop their cat collections.
- Fishing Mini-Game: Participating in the fishing mini-game allows players to earn additional vKITTY, which can be used for boosts and other in-game benefits.
vKITTY serves as the primary medium of exchange within the Catizen ecosystem, enabling players to purchase upgrades, boosts, and new cats to expand and improve their virtual cat café.
CATI: The Future Project Token
CATI is the future project token that players can earn through special airdrop events. It bridges the in-game economy with real-world cryptocurrency markets. Here’s how it works:
- Airdrop Events: Players accumulate vKITTY and participate in scheduled airdrop events where they can convert their in-game earnings into CATI tokens. This process allows players to turn their gaming achievements into tangible cryptocurrency rewards.
- Real-World Value: Unlike vKITTY, CATI tokens can be traded on cryptocurrency exchanges, providing players with a potential real-world financial incentive. This integration encourages players to engage deeply with the game to maximize their earnings.
- Future Expansion: CATI tokens are designed to support the long-term growth and sustainability of the Catizen project. They can be used for various future initiatives within the Catizen ecosystem and beyond, offering players ongoing opportunities for engagement and investment.
CATI Airdrop
The Catizen CATI token airdrop is a highly anticipated event scheduled for July 2024. CATI is the native cryptocurrency of the Catizen game ecosystem, built on The Open Network (TON) blockchain.
Catizen developers have announced that 42% of the CATI token supply will be distributed through airdrops. Players accumulate vKITTY, the in-game currency, through various activities such as completing tasks, breeding and leveling up cats, and participating in mini-games like fishing. The amount of vKITTY earned is a key factor in determining the player's share of the CATI airdrop.
The airdrop distribution will be based on two main criteria: the amount of vKITTY produced and the player's highest-level cat. This means players need to focus on both generating vKITTY and upgrading their cats to maximize their potential airdrop rewards.
Collaboration Between Notcoin and Catizen
Catizen has established a strategic partnership with Notcoin, another popular game in the TON ecosystem. This collaboration has brought several benefits to both platforms:
- NOT Payments Integration: Catizen now supports the use of Notcoin's NOT token as a payment method within the game. This integration allows for seamless transactions and increased utility for the $NOT token.
- Joint Token Burning: To aid in the deflation of the NOT token, Catizen and Notcoin jointly announced the destruction of 5 million NOT tokens, which is 10% of the revenue generated from NOT payments in Catizen. This token burn helps strengthen the NOT token's value.
- Increased Visibility and User Base: The partnership between Catizen and Notcoin has helped to cross-promote the two games, leading to increased visibility and user acquisition for both platforms. This has contributed to Catizen's rapid growth.
By integrating with Notcoin, Catizen has further solidified its position within the broader TON ecosystem. This integration enhances the game's credibility and trustworthiness, as it is now closely associated with another successful project in the network.
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