Japanese Media Giant GREE to Build Web3 Games and Run Nodes on Avalanche

BLRD, a subsidiary of the Japanese gaming house and internet media company GREE, and Ava Labs have formed a strategic partnership. Ava Labs will help spur BLRD’s growth into blockchain gaming, providing technical, marketing, business, and ecosystem support. BLRD plans to launch its first Web3 game in 2023.

Further, BLRD plans to collaborate with Ava Labs and the Avalanche Foundation on other projects, including joint investments with Blizzard the Avalanche Fund.