The name "NIL" (Name, Image & Likeness) was coined by the NCAA to describe a new policy on how college athletes can be compensated. This new policy allows all NCAA D1, D2 and D3 student-athletes to be compensated as of July 1, 2021. NIL Coin will be used to reward athletes who leverage their brand to promote products and services.
The primary focus of NIL will be rewarding college athletes with a large social media presence in exchange for promoting products and services. NIL is being launched in partnership with Postgame™ (pstgm.com) - the leading platform for college athletes to connect with advertisers. Postgame™ connects 5,000+ college athletes with opportunities to work with brands and earn from their Name, Image & Likeness. The current statistics of the Postgame™ network: 5,000+ opt-in athletes from over 500 Colleges 34 Million Followers on Instagram 59 Million Followers on TikTok. Postgame intends to use NIL as a utility to reward athletes for participating in advertising / sponsorship campaigns through their platform. NIL can be used by other platforms as well in the future. NIL is not dependent on any platform and will be available for any platform or 3rd party to leverage for influencer rewards.
